The Customer Journey
Over the past decade, consumer demand within the fitness industry has changed significantly. One challenge for most gyms is engaging with and retaining customers.
Booking system, a tool for great service
Service has become one of the most important elements for members. As experience increases, so does value. A booking system can be a simple tool to add more value to your service.
What’s the best time for a workout?
While some people can’t wait to lace up their running shoes in the morning, others can barely motivate themselves before evening comes. Finding the perfect time for a workout is
6 reasons why training makes you smarter
If you think muscles are only for dummies and disco pumpers, think again. Did you know that just 30 minutes of training a day will make you a "genius"? You probably won't become an
How to get more people to participate in PE
This is the overall issue in a new report where the Swedish School Research Institute together with the Swedish Agency for Special Needs Education (SPSM) compiles current research
Why health is the future of fitness
Switching focus from selling memberships to a broader health agenda. Moris Lahdo, CEO of ACTIVIO, has strong views on what the fitness industry must do to survive the advent of App
Training data: why really important?
We live in a world where we have access to constant streams of data from myriad sources; the challenge is translating this data tsunami into actionable insights. However, not all t
Boost Your Intelligence, Energy, and Mood – The 15-Minute Way
You're stressed. You're frazzled. Your to-do list is endless, and your energy level is low. What you need to do is take a few minutes and just chill. Or not. While it sounds counte
Sports Analytics vs Exercise Analytics: winning with data
In most industries, data-driven decision making has become an integral part of business and performance. Sport is no different. The term sports analytics has been used broadly for
Why you should use a Heart Rate Monitor when visiting your fitnessclub
You’ve probably heard that heart rate training is important, but do you know how to use it or why you should? Your heart rate provides insight into how accurately you’re tra